chloƩ motard

visual identity of a new range of products

During my internship at the start-up Ass Savers (in Gothenburg, Sweden) I proposed visuals for a line of upcoming mudguards.

Here are cards with colour palettes and vintage lines very present on the various collections exhibited at the bike fairs of the summer. They graphically illustrate bicycle jumping.

I also worked on a design inspired by hiking maps and symbols showing rocks, holes, trees etc. The patterns are made of lines, crosses, or dots to stay in the aesthetics of these cards that were often printed in low definition.