The Social Truck

branding liquid logo signage local territory association public institution

The social truck travels around the Occitanie region to share local initiatives and bring together different audiences in the region: young people, students, cultural and social associations, companies and communities, on markets and public squares, in city centres, suburbs and rural areas.
Given this plurality of audiences, we needed a "chatty" logo. The logo is therefore a nod to the truck and the links it weaves between audiences. The complete visual identity of the project has been thought out to allow appropriation by all the publics concerned, and to leave room visually for the promotion of the various projects that this truck is brought to present. We planned for a communication on the truck, in events, and on social networks.
developped with AFEV, CROUS, Occitania Region

AFEV, CROUS, Occitania Region
with the collaboration of:
Estelle Bottereau - social designer
next project:
👀 Animal Behaviour Live